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Progetto Quasi

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An Italian association, Progetto Quasi (Project Almost), is revamping the philosophy of pet shelters. Fabiana, the founder, named her organisation after her dog, Quasi. Indeed, Quasi (Almost) is everything but ordinary. Due to Short Spine Syndrome, she looks “almost” like a boar, “almost” like a Tasmanian devil… hence the name.

The organisation, as mentioned, opted for an unconventional style of communication. Whereas most volunteer associations rely on pity, Fabiana made a 180-degree turn. Instead, she developed her own mix of humour, irony, and sarcasm. In her own words, her association deals with the rescue, care and adoption of pets who are “wrecked, almost warm, almost dead, and about to pass away”. From her point of view, there is no such thing as an “unadoptable”. Her light, playful approach conveys a strong message: no one deserves to die alone.

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