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Where Is Most Appropriate To Use Your Keywords?


bizsolutions

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Often time than not, many bloggers are at a loss as to where is most appropriate for them to insert their keywords. In my experience, there is no general rule to follow on this but what is most commonly recommended by pro bloggers or writers is to use your keywords in places like the title of your post (preferably, very close to the beginning of it), the first 100 sentence of the first paragraph, one time in the body of the content, and once at the losing of the content.

Overall, you should never write to please the search engine bot rather write for the human readers. 

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  • 4 months later...
On 10/8/2017 at 11:55 PM, bizsolutions said:

Overall, you should never write to please the search engine bot rather write for the human readers. 

I agree with your statement; likewise, solving a problem for the reader should be the main objective of content online.

Search engine optimization, actually, helps content creators and businesses focus on a specific problem.

For that reason, keywords signal to search engines that a website contains the answer to a particular query.

That said, the algorithm used by search engines is never revealed to the public, for obvious reasons, but the cleverest places to put keywords are:

1.) where they will show up in the search results, and

2.) where they will show up on the landing page.

Thus, locations include the page title, meta-description, and header tags. Also, insert them into the navigation and body text.

In short, place them in a natural way to show relevance,  to gain exposure, and to avoid a spam flag.

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